ARUNACHAL PRADESH: INDIA’S 1ST CERTIFIED ORGANIC FRUIT KIWI LAUNCHED
- On November 28, 2021, India’s only certified organic kiwi from Ziro Valley Farms of Arunachal Pradesh was launched at a mega National Tribal Festival called Aadi Mahotsav. This festival is being held in Dilli Hat, INA in New Delhi.
Key Points
- The launch ceremony was held in association with support from Arunachal Pradesh Government and National Agricultural Cooperative Marketing Federation of India Ltd (NAFED).
- This initiative was undertaken as part of the vision with the aim of transforming India into a self- reliant nation under “AtmaNirbharta campaign”.
- Arunachal Pradesh is the 1st Indian state, that obtained “organic certification of kiwifruit” under the “Mission Organic Value Chain Development for North East Region (MOVCD-NER)”, which is a Central Government scheme launched for North-eastern states.
Aadi Mahotsav
- The Aadi Mahotsav is an annual tribal festival, being organized by Tribal Cooperative Marketing Development Federation of India Limited (TRIFED).
- It is an annual tribal festival, that draw tribes and their unique stories into the highlight.
- Aadi Mahotsav was inaugurated on November 16, 2021 by Sukhram Munda who is the grandson of Bhagwan Birsa Munda.
- This year, around 200 stalls were set up from across India and around 1000 artisans and artists participated in the festival.
Aim of the Mahotsav
- The Aadi Mahotsav was launched with the aim of empowering tribal business in India and exhibit their products.
Ziro Valley
- Ziro Valley is a town and district headquarters of Lower Subansiri district in Arunachal Pradesh.
- This town has been included in Tentative List for UNESCO’s World Heritage Site for its Apatani cultural landscape.